Advertising wrapping for packages



N. E. COVEL ADVERTISING WRAPPING FOR PACKAGES Dec. 11, 1928.

Filed July 19, 1926 Fly 1 1o 1mm @4 by c NNE WM l l I l l l I I l l 1 Tl I 1 l l l I I I I l ll I ATTORNEY.

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.Patented Dec. 11,1928.

STATES NATHAN EDWIN GOVEL, OF NEWTONVILLE, MASSACHUSETTS.

ADVERTISING WRAPPING FOR PACKAGES.

Application filed July 19,

This invention relates to advertising wrap.- ping for packages sold intrade upon which the advertising is usually displayed by printed indiciaand more particularly to paper wrappers used for enclosing andprotecting confections. of parallelepipedal form having side faces ofequalarea.

The object of the invention-is to provide an advertising medium, in theform of a wrapper having displayed thereon selected indicia constitutingthe advertising matter, having the advertising so assigned on the faceof the wrapper in relation to the dimensions of the package to beenclosed thereby, as to be completely visible upon adjacent side facesof the package even when the folds, formed by the angles of the packagebetween said faces, pass through saidindicia.

To the accomplishment of this object and such others as may hereinafterappear, as will readily be understood by those skilled in the art, theinvention comprises the features and combinations of elementshereinafter described and then particularly pointed out in the appendedclaims.

The features and scope of the invention will best be understood from adescription of the preferred embodiment thereof illustrated in theaccompanying drawings, in which:

Figure 1 is a view, in plan, of a portion of an endless strip of paper,or other material, suitable for the protection of confections or thelike on which advertising indicia may repeatedly be printed or otherwisedisplayed Fig. 2 is a view, in perspective, of a caraniel confectionenclosed by a suitable length cut from the strip shown 1n Fig. 1 andillustrating one way in which the advertising indicia may be displayedon adjacent side faces of the wrapped package; and

Fig. 3 is a view, in perspective, similar to Fig. 2 but illustratinganother way inwhich the advertising indicla may be displayed on saidside faces of the package.

In the embodiment of the invention illustrated in the drawings,disclosure is made of its use as a wrapper for caramels, but thoseskilled in the art will recognize from the following description that inits broader aspects any parallelepipedal package may have the wrapperapplied with the same advanta geous results. a

Figure 1 illustrates an endless strip 10 of some material adapted totake printing, embossing or other marking from which suitable lengthsare separated for wrapping single 1926. Serial No. 123,322.

packages by folding transversely and then tucking the extendedsidemargins. Figs. 2 and 3 illustrate caramels wrap ed by a length orsection taken from the strip 10, the end tucks being shown'at 12, andfor confections of this nature a wax-paper strip is preferred forobvious reasons.

E1 accordance with the principle of the pres-nt invention, as willpresently appear, the successive sets of indicia 15 constituting theadvertising must be in such form and arrangement that it can readily bedividedcentrally into two parts of substantially equal size. In thedrawing a very simple form is shown, namely the two words Extra finewherein the two parts consist each of one word only, but it will beunderstood that the advertising may be in the formof one or morephrases, sentences, pictures or symbols so arranged as to be balanced oneither side of a substantially central division, or may be in the formof a single name or notation that lends itself to a like centraldivision.

The important feature of the display of the advertising 15 on the strip10 is that the phrase, notation, symbol, etc. be displayed in the formof a cross, and that in one form both lines ofeach set of advertisingindicia forming the bars of the cross, in the event that an arrangementof words or the like is used, shall be so related that each may be readwithout reversing the strip on which they appear. Thus in theillustration (Fig. 1) it will be observed that both phrases .Extrafineof any cross 15 throughout the length of the strip 10 may be read onholding the strip vertically within the line of vision. To explain inanother way the novel manner in which the crossesl5 (Figs. 1 and 2) areformed, if the illustrated strip 10 be folded alon its longitudinalmedial line, then for each cross 15 one longitudinal half of the stripwill display only the word Extra and the other longitudinal half willdisplay only the word Fine. The crosses 15 may be so displayed, asillustrated by Fig. 1, that the phrases of all may be read from a singledirection, but the novel result of practicing this invention will stillbe obtained if the crosses are so arranged that only alternate crossesmay have their phrases read from the same direction (see Fig. 3).Furthermore it is within the scope of the invention to vary theadvertising display presented by the successive crosses by alternatincrosses composed of different phrases, or otherwise varying the featuresdesired to be brought to the attention of the public.

The wrapper is primarilyadapted to a package of parallclepipedal formwherein the four vside faces 20 (Figs. 2 and 3) are all of equal widthand for this reason the centers C of the successive crosses are equallyspaced, the distance from centerto center being equal to the width of aside of the package to be enclosed. Preferably, but not necessarily, thedegree of the angles formed by the two bars of a cross is that of theangles between the diagonals of the parallelogram forming a side 20.Accordingly When the corner creases are at the dotted lines in Fig. 1the entire indicia constituting a cross will be fully displayed on eachside of the package (see Fig. 2). The corner creases may, however, beformed on the dotted lines in Fig. 1 assing through the centers C ofeach cross. hen the package is so wrapped the advertising indicia.forming each cross 15 is split into two parts and said two parts appearupon different, but adjacent, sides 20 of the package (see Fig. 3). But,because of the manner in which the two phrases are printed, i. e. theirrelative position in forming a cross 15, the splitting of the crosscentrally does not detract in any way from the advertising value of thewrapper. Even when so split the complete phrase may still be read on anyside face 20 of the package as illustrated by Fig. 3 although with thismode of folding the complete phrase is composed of the first part of onecrossbar and the last part of the other cross-bar.

The nature and scope of the invention having been indicated, and itspreferred embodiment having been specifically described, what is claimedas new, is:-

1. An advertising wrapper for parallelepipedal packages having sidefaces of equal area comprising a wrapping strip on which advertisingmatter is displayed in successive sets of indicia lengthwise the strip,each set of indicia being arranged in the form of 3.

cross comprising words or symbols which are duplicated on each side of atransverse line through the intersection of the bars of the cross, saidcrosses being spaced from center to center a distance equal to the widthof a side face of the package to be wrapped whereby said strip may befolded about the package on either one of two series of transverse linesand yet present the complete advertisement on each side face of saidpackage.

2. An advertising wrapper for parallelepipedal packages comprising awrapping strip on which advertising matter is displayed in successivesets of-indicia lengthwise the strip, each set of. indicia beingcomposed of two like linear arrangements of words or symbols readilydivisible substantially centrally and associated in the form of a crossso located on the strip that the portions of said two lineararrangements lying on either side of the longitudinal medial line of thestrip are alike and the centers of said crosses being spaced apart adistance equal to the widthof a side face of the package, whereby thewords or symbols comprising said linear arrangement may be presentedtwice on each side face by folding the wrapper transversely through saidcrosses.

8. A wrapping strip for parallelepipedal packages on which there appearsthroughout its length successive, equally spaced, sets of advertisingphrases or the l1ke, each set consisting of two like, two-part phrasesarranged in two crossed lines, all of said phrases having their firstparts on the same side of the lon gitudinal medial line of the strip andtheir last parts on the other side of said line, by virtue of whichfolding transversely through either the centers of said crossed lines ormidway therebetween ensures presentation of the advertising phrase twicebetween any two folds, both presentations being readable from the samedirection.

In testimony whereof I afiix my signature.

- NATHAN EDWIN COVEL.

